WE PROPEL COMPANIES TO SUCCESS

What We Do
about-us

ABOUT

Indie BD is a Business Development shop that propels startups and established entities in the digital media and technology sectors to success by offering a unique “1-2 combination" of strategic positioning and deal momentum. Our offices are in Seattle, WA and Venice, CA.

We act as an interim biz dev team, or an extension of your existing team, and can do any or all of the following:

✔ create an actionable business development strategy
✔ position your value proposition for market success
✔ jump start partnerships or sales
✔ significantly increase your current deal flow

what-we-do

SERVICES

We use a proven and methodical process to position clients for success in market and create critical deal momentum.

 

Discovery & Audit

We audit your business, product, value proposition and sales & marketing collateral to ensure alignment of messaging, positioning and product capabilities.

Go-To-Market Strategy

We create a focused, actionable business development and marketing strategy with a clear budget, timeline and milestones that we execute on.

Messaging & Collateral

We dial in your value proposition to ensure it resonates in market and arm you with compelling messaging, presentations and form agreements.

Deals

Prospecting & Pipeline

We research the market landscape, build a pipeline of prospective partners or customers, then filter and prioritize them based on your business goals.

Outreach & Procurement

We get to the decision-makers, articulate your value proposition and secure interest in doing business with you.

Negotiation & Papering

We structure, paper, negotiate and close the types of deals that accelerate your strategic, revenue or fundraising goals.

results

RESULTS

  • Broke through 2 years of BD inertia for OTT video aggregation platform by securing their first 12 publisher partnerships to help position company for successful $10M Series A funding round.

  • Revived stalled biz dev group of leading online publisher, securing 20 partnerships worth 13M monthly uniques, 160M monthly monetizable page views and $8M in top line revenue.

  • Positioned top digital music distributor to infiltrate previously-elusive film market, acquiring digital rights to 7 film catalogs that gave birth to a multimillion-dollar, top-ranking indie film and action sports distribution division.

  • Secured groundbreaking fee + royalty + equity endorsement deal between well-known Hollywood actress and leading natural beauty brand, after her team spent years looking for the right partner.

  • Licensed over 5000 titles of film, TV, and video from 70 global content providers including Sony Pictures and Starz Media helping grow audience for online VOD service from launch to 17M users in under 18 months.

  • Negotiated and launched the first interactive electronic music app on the world’s leading gaming console.

  • Helped a small production studio develop its capabilities in branded and original content and establish itself as an industry thought leader in content + technology led entertainment experiences.

team

TEAM

Eric Thompson

Eric Thompson

Strategic Positioning

Eric’s expertise is in developing targeted business development, go-to-market and product launch strategies that establish or extend brand positioning, value proposition and paths to revenue. He develops and delivers actionable plans for companies looking to establish or validate their offerings and create deal momentum. He also provides interim executive and management leadership support. Eric has worked in numerous marketing and business development roles at companies including Intel Corporation and Microsoft’s MSN and Xbox Divisions, where he was responsible for creating custom branded entertainment offerings with some of the most innovative brands and agencies in the world.

Brad Sorensen

Brad Sorensen

Deal Momentum

Brad’s expertise is in building partnership, sales and revenue pipelines and establishing deal momentum at critical stages. Brad applies a rare trifecta of modern business skills that includes relationship/trust building, sales and legal to get results for companies that need significant partnership deal flow in a relatively short time frame in order to validate their business model, raise additional rounds of funding, or get to profit. He has held previous full time roles including SVP Business Development for Evolve Media and Director Business Development, Content for DivX, Inc. from Series B through the IPO on the NASDAQ. Brad received his Juris Doctorate from DePaul University College of Law in Chicago.

Eric Thompson

Eric Thompson

Strategic Positioning

Eric’s expertise is in developing targeted business development, go-to-market and product launch strategies that establish or extend brand positioning, value proposition and paths to revenue. He develops and delivers actionable plans for companies looking to establish or validate their offerings and create deal momentum. He also provides interim executive and management leadership support. Eric has worked in numerous marketing and business development roles at companies including Intel Corporation and Microsoft’s MSN and Xbox Divisions, where he was responsible for creating custom branded entertainment offerings with some of the most innovative brands and agencies in the world.

Brad Sorensen

Brad Sorensen

Deal Momentum

Brad’s expertise is in building partnership, sales and revenue pipelines and establishing deal momentum at critical stages. Brad applies a rare trifecta of modern business skills that includes relationship/trust building, sales and legal to get results for companies that need significant partnership deal flow in a relatively short time frame in order to validate their business model, raise additional rounds of funding, or get to profit. He has held previous full time roles including SVP Business Development for Evolve Media and Director Business Development, Content for DivX, Inc. from Series B through the IPO on the NASDAQ. Brad received his Juris Doctorate from DePaul University College of Law in Chicago.